Tasked with the opportunity to explore the world of supplements, Horseman White led the charge of designing the maiden packing and web design for the initial launch of LYMA. LYMA, designed to be the world’s most advanced supplement on the market, and luxury brand. Under a range of constraints, Horsemen White and Mahoney were able to deliver social media content, initial launch advertising, packaging designs, stills and video for extensive brand initiation and guidelines in conjunction with a variety of bespoke LYMA explorations from jewellery, events, and retail presentations.
The Horsemen were responsible for the maiden website and social media content along with opening iterations of packaging design. Efforts led to revered press exposure in Vogue Paris, Harper's Bazaar, Elle and quoted as “the Bulgari of supplements’ by The Evening Standard. Resulting PR and social media activity resulted in the product being in the hands of some of the world’s most influential individuals, subsequently creating millions in startup value within 12 months trading.